Beijing Cheerful Century Co. Ltd. (hereinafter referred to as CheerFly Culture) is an international company committed to cultural exchanges among countries. It wasestablished by Taiwan Mac Educational Co. Ltd, Hebei Educational Press, BeijingHanlin Culture Co. Ltd and Taiwan Art Village Bookshop International Co. Ltd.

CheerFly Culture builds on the resources of the aforesaid four partners to

present world-class children’s picture books which have been awarded a number of international prizes. In the meantime, it publishes a great number of bestsellers whichcombine learning, amusement and moving contents.

CheerFly Culture has the impression that preschool education in China largely focuses on knowledge and lacks diversity in recent years. It takes in newest preschooleducation ideas and presents a number of classic children’s picture books that enjoys a high fame in the world. Such books are not only well received on the market, but make their way into major top lists for children’s books and are recognized and commended by preschool educational figures.

CheerFly Culture upholds the ideal of presenting the best and most meaningful books to its readers and tries its utmost to forge a brand of classic books in the constantly changing publishing world.

We look forward to your support and encouragement.

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